Say no to Comic Sans

From homemade party invitations to a corporate assets and Government signage, people have made the choice to go for Comic Sans for the following reasons:

1. It’s an informal and fun font
2. It’s easy to read and the audience will understand the message better
3. It’s included in my computer fonts package

Image taken from Huffington Post article.

In reality, because a font that looks like a five year old can read and understand, does not mean that it has the same effect on an adult. The font was originally designed for cartoon speech balloons and lemonade stands, not for tributes, shop signage, van decals or resignation letters. It’s about how you want your brand personality to be perceived. When used in any professional context it looks lazy, unprofessional, and lacks seriousness.

It is all about choosing the right tone of voice that matches the way you want your message to be perceived.

There are many free fonts available that still allow you to be informal, fun, easy to read, and appropriate to your audience. For your convenience a small selection is listed below!

Thank you for converting. Happy fonting.

Click on the image to go to Google Fonts.

Comfortaa
Handlee
Muli
Poppins

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